We started Platinum Heritage to protect the local environment and preserve the local culture and heritage. Everything we do is shaped by this mission; from becoming the only camp to run completely on solar power, donating over 1 million dirhams towards desert conservation, offering authentic food and entertainment, to avoiding dune bashing and offering free tours to young students at local charity schools.
Our ecotourism business model enables us to support, protect and showcase Dubai’s cultural heritage and natural environment in a sustainable manner through educational and entertaining desert experiences. These are some of our sustainable travel practices and how our desert safaris make a positive difference in Dubai:
Wildlife Drives In The Dubai Desert Conservation Reserve
Platinum Heritage is the first and only desert safari company in Dubai to offer wildlife drives instead of dune bashing which is very environmentally damaging. In fact, dune bashing is the leading cause to severe desertification which is an environmental degradation where desert vegetation and wildlife is lost.
Our wildlife drives are conducted by our Conservation Guides on set tracks in the Dubai Desert Conservation Reserve where there is a focus on entertaining and educating guests with insights about the native fauna and flora of the desert. The wildlife drives in the Heritage Collection are in vintage Land Rovers and in the Platinum Collection they are in luxury Range Rovers.